Documentary filmmaker Yana Isaenko, visual artist Tatyana Podkorytova and choreographer and curator Olga Tsvetkova rented a three-room apartment. The space was before the home to the Brown Stripe gallery created by artists Ekaterina Gavrilova and Pyotr Zhukov (Peter Laden).
"We decided to bring the whole artistic agenda that had already been developed in this apartment for years to the street. Our idea was to loosen up the everyday and engage in a classical utopian idea of decentralization of art," choreographer and curator Olga Tsvetkova tells us
The girls rode around their neighborhood on scooters in ghost costumes, took pictures in the snow in swimsuits, sitting on inflatable flamingos, and danced at local food store Pyaterochka.
In January 2019, the friends filmed a video "Snow Yoga" - in the video they perform yoga exercises in winter clothes in snow drifts near Pyaterochka. The day after the publication of this video in Facebook, unexpected fame came to the artists. "At some point we were traveling in the Moscow subway and saw that the video, which we literally shot in the evening, already the next morning is shown in the subway, it was very funny. It was done almost without our knowledge: we wake up in the morning, we see - two million views, our messengers collapse, although we were not at all aimed at it," says the artist Tatiana Podkorytova.
Yana adds that "Artists from Altufievo" began to receive offers from foreign producers: "We studied different contracts for a very long time and finally agreed to one (England). It was promised that we would receive money on PayPal for publications. But it was very strange, because the main boom had already passed, and we were displayed in the subway and even on Euronews. So they were late. And the contract was a point contract, specifically for this video".
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Video 2
Video 3
"We decided to bring the whole artistic agenda that had already been developed in this apartment for years to the street. Our idea was to loosen up the everyday and engage in a classical utopian idea of decentralization of art," choreographer and curator Olga Tsvetkova tells us
The girls rode around their neighborhood on scooters in ghost costumes, took pictures in the snow in swimsuits, sitting on inflatable flamingos, and danced at local food store Pyaterochka.
In January 2019, the friends filmed a video "Snow Yoga" - in the video they perform yoga exercises in winter clothes in snow drifts near Pyaterochka. The day after the publication of this video in Facebook, unexpected fame came to the artists. "At some point we were traveling in the Moscow subway and saw that the video, which we literally shot in the evening, already the next morning is shown in the subway, it was very funny. It was done almost without our knowledge: we wake up in the morning, we see - two million views, our messengers collapse, although we were not at all aimed at it," says the artist Tatiana Podkorytova.
Yana adds that "Artists from Altufievo" began to receive offers from foreign producers: "We studied different contracts for a very long time and finally agreed to one (England). It was promised that we would receive money on PayPal for publications. But it was very strange, because the main boom had already passed, and we were displayed in the subway and even on Euronews. So they were late. And the contract was a point contract, specifically for this video".
Video 1
Video 2
Video 3
Euronews
"The concierge became our photographer. He would run out, we would give him a tripod, I would teach him how to press the button, he would take the picture. And to this day, when I go out with a tripod for some kind of shooting, he jumps up in the window, recognizes us," says documentary filmmaker Yana Isaenko
Press:
Daria Guskova for Mediazona / 03.03.2020 / Viral video police. How three female artists did not fit into the realities of Moscow Altufievo
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PLAYBOY
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Lisa
Link
Press:
Daria Guskova for Mediazona / 03.03.2020 / Viral video police. How three female artists did not fit into the realities of Moscow Altufievo
Link
PLAYBOY
Link
Lisa
Link
PLAYBOY
